It might come off as a cost saving short term, but I doubt in the end the catalogues did not bring in enough money anymore.
It might come off as a cost saving short term, but I doubt in the end the catalogues did not bring in enough money anymore.
Understand the advantage of serendipity by flipping through pages instead of entering product search queries.
Fyi, the latest 2022 catalogs are available online with the typical "print book" layout and also downloadable as pdf:
https://www.ikea.com/us/en/customer-service/catalogues/
With pdf catalogs, you get the undirected window shopping without killing trees and adding to landfills.
EDIT reply to: >Those PDFs really don't work well on mobile devices.
Sorry for not being clear. The initial UI is not a pdf. They are web browser "digital catalogs" with page layouts similar to a printed book. There's also an option to download to pdf file.
I just tried it on my smartphone and the pages look fine. No pdf download necessary.
I wonder what leads to worse pollution. A world where all information is printed and there are are no computers, or a world where no one uses paper and computers, cell phones, Kindles, etc proliferate.
The more paper we use, the more trees we plant.
Now I simply buy stuff on Amazon.
"Ikea has for years sold children’s furniture made from wood linked to vast illegal logging in protected Russian forests, an Earthsight investigation has found."
https://www.earthsight.org.uk/news/press-release-illegal-rus...
This might be a scandal with FSC, but hardly with IKEA. I don't expect every company to themselves track every piece of raw material back to the sources. They must be allowed to outsource some of that.
They really tried to make it look like it was about IKEA children's furniture!, but if you actual read the article you linked it has actually very little to do with IKEA and there's nothing there that says IKEA did anything reprehensible or even anything that is hard to defend.
I linked that article, because I recall it in the news, and it got fairly widely covered at the time with the blame firmly placed at IKEAs feet - "They should have known" apparently.
People believe what they are told these days, without any desire to fact-check or cross-reference. I think this was my point.
Just buying more stuff is literally how they have historically marketed themselves.
The “IKEA is crap” thing seems to be an American trope.