Shutting it down would have made every single existing radio controlled clock e-waste, overnight. And not just random wristwatches and wall clocks, but school and industrial clocks. None of these will work with GNSS signals.
And the wwv signal is far more robust than gps.
> If expense is the concern, ... costs pennies.
I don’t suppose you’ve ever worked on a product where a couple of pennies would sink the BOM. Not to mention antenna design and cost.