Though I found the content sounded very interesting I kept losing focus while trying to continue reading. The interruption sections look too much like advertising. I think I'm having a gut reaction thinking the article was over.
I am recently considering that imagery on the web is too powerful. It can be detrimental or subversive to my attention. I feel rejuvenated from HN much of the time because it's textual and thoughtful, not so much of the web that's trying to influence me with images (moving images even more so). Using reader mode / pocket can help.