Remember the Snapchat Spectacles? They still sell them but I don't think they were ever popular. Google glass? Popular, but discontinued. Apple's ARKit? Definitely much less adoption than their commercials would have led you to expect.
It seems like this is an experiment bound to fail, so good luck to the execs at f̶a̶c̶e̶b̶o̶o̶k̶ meta who have to clean this up in the end.