I don't think he's an evil villain. I really do think he's constantly running away from reality. It's why he created Facebook in the first place. It was meant to replace real world social interactions.
Like a speech by politicians was actually written by them and it reflects their believes.
Judge people by their actions and not words, that the most reliable predictor of whats in their head.
If someone says they are for X, and they do the opposite of X for Y reason, would you trust them that they actually are for X?