They've had decades to work on this, never did. Let's not forget about the massive catalogs they used to ship out in the 90s, far larger than they needed to be. They were huge because they were so dedicated to putting pretty pictures of people in nature to promote their lifestyle brand. How many thousands of trees died for their catalogs?
While we're talking about how amazingly benevolent and caring they are, what about the workers in the US they laid off when they outsourced their manufacturing? What about the CO2 they introduced into the atmosphere as a result of this decision, courtesy of their products having to be shipped across the world?
This whole reminds me of my former CEO, preaching to the company about equity, meanwhile due to Colorado regulations, we all knew that his salary was 111X that of the average employee there. The movement can be summarized as this: "I'm really, really, really fucking rich, but don't focus on that. Focus on these terrible people who don't vote like you who do dirty, nasty, bad things people who vote like you don't like. Sure, they're getting screwed by the same people screwing you, but I promise you, your problems are THEIR fault. Now, please protect the planet, I gotta get on my private jet and fly to my chateau in Switzerland."