The link you provided clearly indicates how deceptive this whole thing is. The resume being posted is NOT the resume that got a 90% response rate. The resume that got a 90% response rate had some silly stuff on it, but nothing particularly egregious:

* Experienced software engineer with a background of building scalable systems in the fintech, health, and adult entertainment industries.

* Team coffee maker - ensured team of 6 was fully caffeinated with Antarctican coffee beans ground to 14 nm particles

* Connected with Reid Hoffman on LinkedIn

* Organized team bonding through company potato sack race resulting in increased team bonding and cohesity

Okay some of this is goofy but so what? I'm going to turn down a highly competent software engineer listing experience at Microsoft and Instagram because they organized a potato sack race or mention some obscure coffee brand?