It's just another interface. It's simply moving from 2D to 3D. The innovation/revolution will be federating the system and tools, but since that hasn't effectively happened for the 2D/social networks yet, it's just compounding a corporate evil (again) for the time being. The Social Network could have been created in a way that empowers and enables the individual rather than exploit them. It didn't. Until corporations start paying you to view their ads instead of paying Google or Facebook, users are just being farmed.