Roblox Dev here (Make the experiences, not employee), Halloween the second most important weekend for us developers in terms of income.

The Friday and Saturday are critical days in getting revenue from any Halloween specific events we may do. Such as a Halloween update or discount.

I'm happy to see Roblox is refunding adverts, especially after seeing how much support this has. https://devforum.roblox.com/t/reimbursement-on-sponsors-and-...