Yes. Also, I don't know if you would agree, but I think any hacker bootstrapping a startup should instead read this book: http://www.amazon.com/Start-Small-Stay-Developers-Launching/... It's written by a developer (a real one, who can actually code, not just talk about startups) who has really done it on his own - filled with valuable advices and thoughts. Every time I see someone talks about some startup book written by a marketing guru, I can't help but recommend this one instead.

As a side note, I'd like to point out that a lot of scam books appeared on amazon in the marketing and startup sections lately. The worst thing, they all got fake 5 star reviews, so it's not always clear right away this is a scam.