> We need to weigh the positive use cases for facial recognition against growing societal concerns, especially as regulators have yet to provide clear rules.

Disclaimer: I have never owned an Apple product, and I haven't used Facebook for roughly a decade.

Apple have been doing face recognition for a while now, arguably at a similar scale, but their use case is pretty straightforward. With FB face recognition is not the real concern, it's the fact they have been caught misusing personal data multiple times.