They didn't build their own dc, so cost will be much higher than with their own data centers. Cloud has higher margins, I don't think they'll be able to offer dedicated servers at the same price. Maybe if cloud takes off there they use it as a basis to build their own data center though. But the one in Finland took a few years from their first announcement so I don't think this will come soon. I'd imagine we see other cloud locations in 3rd party data centers before that.