Positives: + Great product that kids of all ages (1-99) all around the world like and will want to talk to you when you say you work for LEGO + Healthy work life balance + Company really cares about it's employees (not just on paper) + Family owned + Huge emphasis on doing this in legal, ethical ways + Profit gets reinvested in renewable energy and similar projects and in significant percentage given to good causes + Plenty of work for IT people in different parts of organization (take your pick...) + Relocation is handled/helped by the company + Most of the areas are quite international
Negatives: - If you do not get hired for CPH office, your workplace will be Billund on Jutland which is boooooooring (good if you are a parent) - Weather sucks in Denmark, so if you come from somewhere more south you will complain - Like in any big company, promotions, implementation of ideas ect can be based both on rational reasons like contribution, ROI and office politics (depends on departments) - Some areas might be more amateurish than you are used to in IT solution oriented companies (SAAS and similar)...but you can view it as places for improvement
Disclosure: I have worked and am working at LEGO as an IT-ish engineer for 5+ years.
Feel free to ask questions.