Amazon Kindle's new logo (looks like a rifle sight picture?)

That is ridiculous editorializing. There is absolutely no evidence that this is going to be the Kindle's new logo; in fact, even suggesting that demonstrates that the submitter didn't read the article, or even skim it. The logo (and name) being trademarked is that of Lab126, the group at Amazon which developed the Kindle. Amazon is expected to be releasing a tablet soon, and this article theorizes that either Amazon is growing more serious about defending the name and logo, or possibly that the name and logo would be used in a future tablet. It does not even hint at the possibility that the logo would be used for the Kindle.

The article's original title, "Amazon seeks Lab126 trademarks in advance of expected tablet debut", is far superior.