That's super weird. It really recontextualizes the term pay to win. Traditionally it's meant "pay to get an unfair advantage", but now it's quite literally pay to become a winner of a non competitive experience. What mental gymnastics are required to make this seem rewarding? Would it be perceived differently if you were unable to pay other players but could pay NPCs to accommodate the same task; in which case it is a direct 1:1 exchange with the game company? Or if you could pay to just auto complete it, sans the experience of being carried? Bizarre.