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Comment by krick | Hacker News Reader

Totally off-topic, but where did the idea come from that landing sites are supposed to look like that? How am I even supposed to navigate this fucking thing? It's so frustrating when I try to scroll and objects start flying around frantically in random directions, then there are about 5 screens with literally no information, then a fading label appears that requires trying really hard to bring it into focus. Did they sell me Mavic 3? No fucking way, I (quite literally) didn't even find it on their page.

And it's not like DJI have especially bad landing page for Mavic, it's no less that every third landing site looks like that nowadays. So, how do they all come up with the same nonsense? And when will this stop?

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> where did the idea come from that landing sites are supposed to look like that? How am I even supposed to navigate this fucking thing?

It took me a moment to realize you were not complaining about the difficulty of landing the drone...

I'm legitimately not sure what you mean.

If I go to the site and only hit the space or page down key, it's not really any worse than a series of slides. A couple of them are transitional but the vast majority have information on them.

If I do any kind of normal scrolling, then all the animations work as intended and it's better than a series of slides.

I can't find anywhere where it's "5 screens with literally no information". Can you be more specific about what part of the page you were at? Maybe it has something to do with screen size? Mine is 1080p and it seems to act the same regardless of browser width.

Good golly, you're right about the space and page down keys. I've seen quite a few websites with this scroll-dependent content, and always found it pretty annoying to have to strain my middle finger to keep scrolling. Scrolling by page makes the site much more accessible. I feel pretty foolish now.

On the other hand, I still think it's a bit silly to make a site that you have to navigate using such a unique way (relative to other websites).

Well I'm glad that helped! I wonder why normal scrolling seems to be fine for me but is messy and slow for you. I know there's a lot of things that can affect it, especially mouse wheel drivers.

> Please don't complain about website formatting, back-button breakage, and similar annoyances.

From the HN guidelines. I'd rather read about the drone.

In this case I think it's a custom more honoured in the breach than the observance.

Those wanting to read about the drone, have to first learn to navigate this bizare and hostile UI.

Before I visited that website I thought "DJI is a Chinese company that produces cutting edge consumer drones". After visiting that page I think "DJI are morons who don't know how to design landing page, don't buy anything from them".

This landing page format is essentially a slightly interactive video ad, where you have control over when the next section plays.

It's a lot more sensible on phones, though I usually look for a way to GTFO and be served some plain old HTML!

I hate this style of design as well, but there is a buy now button on the top right the entire time.

I'm afraid "selling" requires a bit more than showing me a "Buy Now" button. At least in my case, you are also supposed to show me the product.

It's marketed at the slightly-adventurous enthusiastic middle-aged middle-manager. As such, they are probably quite receptive to a bit of showmanship along the lines of Q (as in Bond, not Star Trek).

That segment is, indeed, also the most likely to consider themselves to be extremely rational people who despise appeals to emotions and will always opine that advertising doesn't work on them, and they would prefer just the tech specs, black on white.

And yet they are buying something that, for the vast majority, will be used as a toy.[0]

Good marketing manages to bridge this contradiction with an assortment of terms like "10-Bit D-Log" set in action movie fonts and colors. Who doesn't want the D-Log?

0: That's not an insult. There's nothing wrong with fun. Indeed, it's the only real purpose life may have. But still, accusations of being interested in a toy would offend them, if being offended didn't happen to also be something they leave to lesser people.

Don't know about you but I absolutely love these pages and trying to find an easy way to make our product's landing page like this. Not like it? Sure, there's always the specs link at the top which basically links to a traditional page listing specs.

Consider it a filter for old people who wouldnt be able to pilot the drone anyway ;-)

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