It's called Research. It's much riskier than traditional investments and you need to know the technology deeply and have high trust in the team in order to effectively make such risky investments. But the payoffs of net-positive fusion energy are nearly incalculable. Step change in humanity type of thing.
> I spent much of my career helping companies raise money based on demos
And I've made a bunch of money sitting on my ass watching a few stocks go to the moon. Knowing how to invest in webshit or getting lucky picking stocks can make you rich much easier than R&D can make you rich. Sam isn't investing because this is the best risk-adjusted return for his portfolio. He's investing because, if it does pay out, it also very literally changes the course of humanity in the process.
> And all of those demos I worked on were smoke and mirrors, despite building quasi-functional prototypes you could interact with.
The investment isn't being made on the basis of an existing reactor. There are tons of existing fusion reactors. The investment is being made on the basis of the team's plan to get to net positive energy.
* I'd love to be wrong but they aren't make an effort to convince me otherwise*
Luckily there are other folks in this world who are willing to make risky investments in important ideas.
(BTW, no one's getting rich on fusion research until fusion works... every year the fusion community leaks a bunch of folks to finance and tech because even entry level positions pay 3x and offer more stability.)