The way this works is that if you're in a highly competitive market where all the products are equally capable and one of them is at all easier to use, that one wins. Then people get the impression that everyone is a dunce because the slightest inconvenience causes them to give up and use something else.

But then you come to something where there is only one way to do that thing, or the competition has some countervailing disadvantage, and suddenly Bob from accounts knows how to use AS/400.