Not to suggest this all can't be learned.
Is GPU work unique or is it generic programming such that I should be ok to hire a programmer with zero GPU experience for a GPU role?
Similarly, sometimes you're hoping for someone that can be productive immediately, not after 2-6 months of getting used to something new. For example, I trust that a Java programmer could write C# or Swift or Python, but I'd expect the Java programmer to know the Java standard library and common solutions fairly well but not know the C#, Swift, or Python standard library. I get it might short sited not to hire them for long term growth but right this second I might want someone who can hit the ground running?