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They took one ski lesson and thought they would be good at skiing? Sustained training from a professional will definitely create a better outcome than not. The author obviously is trying to extrapolate on this point to make a larger point about markets, but the base argument doesn't really ring true.

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I thought you had to be exagerating (because wtf who thinks that), but no, here is the literal quote from the article: "While in theory, if I pay enough, it is likely to find a good trainer that can teach me skiing within an hour privately."

I don't think this was their point, but from my experience, a single great private lesson in skiing / snowboarding can absolutely make things "click" if you've only been on your own or in group lessons and have become stuck.

But expecting something like breaking through the inevitable plateau that happens in the development of almost any skill, especially one that practically requires muscle memory, after the FIRST lesson, is silly.

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