I wonder what kinda things got said among the "Gun Control" advocates at the same time? I know misc.activism.progressive had some conversations that were absolutely awful in human terms as they strategized and celebrated the gift that Columbine was for their cause.
Sounds similar to what momsdemandaction and everytown did after Sandy Hook. Except they were parroting gun control.
Why would a gun rights org not have a strategy after a shooting? That's what they're there for.
The simple fact that they had a strategy, as all organizations do, does not absolve them from criticism of those strategies, behaviors, goals, ideologies, etc. Especially it does not make the publication of a strategy somehow meaningless.