Meta plans to remove thousands of sensitive ad-targeting categories

Google and Facebook conquered the ad industry by providing more targeting options and analytics data.

With Google's continual removal of key performance metrics, match types and other relevant tools, combined with Facebook's history of misreporting ad impressions and fake account/bot traffic, it seems likely that they will just keep extracting more of the value from advertisers (through higher CPCs, higher cost per conversions) and consumers (the best merchant won't surface first, just those with largest budget) as rent seeking behavior.