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I think of it this way: the majority of iPad users probably spend less than $10 on apps, ever, and the same for media. And a big proportion of them spend $0, only using the iPad for Web, email, Facebook, etc. So on this group, Apple makes a couple bucks on apps and media, tops. Compared to the ~$100 they make selling the iPad.

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I would disagree and say that the majority probably spends significantly over $10 on the apps. Remember, the "normals" who don't have the time to jailbreak their devices and such, those people actually pay money for games/apps ...etc. For somebody who was willing to pay ~$1,000 for an iPad, paying $10 for an app is not a terrible option, so I'd guess those people spend _significantly_ more than $10.

On top of that, there's probably a smaller segment of users who spend _ridiculously_ more than $10 on applications, and then even more on in-app purchases.

iPads don't costs ~$1000.

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