One of the other oddities of this market is that prices for "normal" cars have increased at a higher rate than prices for "upmarket" cars.
There is now some pricing overlap that never used to be there.
There is now some pricing overlap that never used to be there.
I suspect that it's a function of shortages. When there are not enough goods to go around at the high end, some fraction of those buyers get displaced to the next tier down. They keep their high-end incomes and ability to pay, though, and bid against each other so that the next tier of goods becomes almost as expensive.
VW will be looking at the shortages and making the calculation that they are better off putting limited resources (chips) into Porsches rather than Skodas.
I have a feeling that this particular shitshow is still in Act I. Nobody at my company is ordering any new 911s, considering that the brokers have jacked up the prices of $50 FPGAs to $750.
do I have news for you :-)
https://www.youtube.com/watch?v=JNkwv0SHEEs
https://www.youtube.com/watch?v=0DTibY2dDN0
TLDR maybe 2 cars per dealer allocated to the end of the year
Some normal cars, especially ones in high demand like the Kia Telluride, are quite marked up. Here's an almost-new Telluride listed for $46,990, but if you look at the window sticker, the MSRP when new was $35,770. https://www.carvana.com/vehicle/1936818
One the other hand, the Mercedes GLC isn't at the top of most people's lists. Here's an almost-new one listed for $49,990. According to the window sticker, original MSRP was $51,125. https://www.carvana.com/vehicle/2059912
MSRPs $15k apart, but now listed for a just a $3k difference.
You may do best with some anecdotal evidence, however.
I moved from the city to the country this year and needed to buy a 2nd car to get me to/from the train station once work went back in person. We were targeted for an October return, so my plan was to buy a cheap used car starting around July. I quickly found that cheap used cars don't exist, but certainly the ones that were the least overpriced were luxury makes, which I associated with concerns over long-term reliability - but I now think that was incorrect.
Once I gave up on used cars, I started looking at new cars. "Normal" dealerships were an incredible pain, especially once they found out that I was not going to trade in the car I arrived in. They all wanted high prices above sticker price, long waits, all sorts of games with add-on packages, etc. The two closest dealerships to me were Mercedes and Audi, and when I went to them I found no games, no markups, no giant crush of buyers clogging everything up, etc. I ended up with an Audi Q5 at ~$2k below sticker price (~$46k), the same price range I was being quoted for a Honda Ridgeline (well over sticker - and not even the top model).
In normal times it probably would have been $5k below sticker, but whatever. The return to office got delayed again - maybe early 2022 - so it now just sits in the garage getting dusty. Still has the new car smell.