Tesla is also far ahead in the software game. It will become more and more important as a way to differentiate EVs from the competition and younger generations are prioritizing software a lot higher in general. People are used to iOS & Android levels of UX, and when you step into most cars, it's - well not pretty. It will break some well established car manufactures, because it's a world they don't understand and can't adapt. Like when a lot of old media companies simply died due to the advent of the internet. The only one that seems to be paying attention is Daimler, they must have seen the transition coming and have been making huge investments into developing their digital services for a while now.