> Do you find it difficult to ship?

Not really. Every successful company I’ve ever been at has sold the product before building it.

Small companies do it directly with customers, large companies do it with focus groups or A/B testing.

You can also do it with ads, make a lead gen ad for your feature, call the people who enter their info and sell them.

The goal on any call is to close. Either you sell them on your feature or they sell you on a reason they don’t need your feature.