People get super upset when you say this, but like much of Panic's other hardware (like their Mini-ITX case) you're also paying for the mythos.
Like I said from the get-go that most of these will be used as desk ornaments (albeit pretty and functional ones)
Not long after Panic announced a dock with a pen holder.
They know their market, people with a lot of disposable income and a want to a showpiece that's not as flashy as gold pen or something