A new 'thought experiment' I've been working with lately is: "Imagine the (minimum viable) product was already built - what now?"
It's easy to get caught up in the challenge of 'The Build' when really that's just a part of the business.
If you want to build a business around a web/tech product, then you need to consider a whole load besides the product.
I'd read about all the successes stories & decided to jump on the app store bandwagon.
After months of furiously working at learning Objective-C & Cocoa, development & testing, I released my creation on the app store and with high hopes and…
nothing.
It sank like a stone off the new releases page never to be seen again. I think it sold one copy in Egypt (thanks whoever you are!).
It was only as I sat scratching my head over why my crappy ill conceived app hadn't set the world on fire & made me instantly wealthy that it occurred to me that without some sort of business & marketing plan I was wasting my time.