I don't understand how your analogy is even remotely relevant. In chess, both sides can make the exact same moves. Neither side can change the rules. Neither side can impose any extra costs on the other side in an asymmetric way. It's a classic example of a level playing field, and it's the exact opposite of the asymmetric roles that Apple and Netflix play on the iOS platform.

The only way in which your analogy could possibly apply is if you're saying Netflix is free to create its own mobile OS ecosystem where they can impose asymmetric rules and taxes on Apple TV. But it's neither possible nor desirable for every app maker to create their own OS and perhaps even their own hardware.

The definition of "competitive" you seem to be using here is not useful.