Then it's a message bus built on top of TCP. Anyone with basic understanding of networking can see that if you have a producer that wants to send the same data to multiple consumers efficiently, you should use multicast.
Kafka also lacks proper mechanisms to throttle the speed of producers when consumers are too slow, which is the first thing you should ever be concerned about whenever you introduce a queue.
If you want something somewhat decent within Javaland you could try Aeron.