So we “scaled down” all the way to B2B. Turns out, more than a few restaurants in town would gladly handle the sales and marketing themselves and keep 100% of the order value minus fixed delivery fees.
What value does this MVP offered, bookkeeping orders? Couldn't the restaurants just contact the courier directly too? Looks like the restaurants were already doing it.
I'm assuming the burden of filling up the web form would be the same as contacting the courier. In many places couriers will use their own cash to pay for the order, so the restaurant gets the payment immediately.