This. I consider Netlify and Vercel to be more focused versions of AWS for static site hosting. You can host a static site on AWS no problem, but AWS is so massive that a good chunk of your time is going to be spent just wrangling with the AWS services themselves.
What Netlify (and Vercel) did is take all those disparate features across AWS that you use for static site hosting, and package them up with a nice UI and easy access.