Comment by MichaelApproved | Hacker News Reader

Comment by MichaelApproved | Hacker News Reader

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MichaelApproved

I'll never understand using "cheap" for a company name, especially when people who require signatures are usually in very professional environments.

- They're positioning themselves to always compete on price, not offerings.

- It's professionally embarrassing to use a product named "cheap" anything. I have so much trouble recommending namecheap.com to my clients because of this. They're reliable and budget friendly but the word cheap makes them worry about trusting their domain name to them.

- "Cheap" refers to price but it can also refer to quality.

- I'd be surprised if lawyers weren't their #1 market and I can't imagine they'd be comfortable sending their clients to a "cheap" product.

I'm sure they did market research to make it worth using the name. I'd love to hear their take on it.

Who knows, maybe this domain name is only for the initial marketing rollout and the actual product will use a more professional domain name.

I thought the same thing about SurveyMonkey, but here we are—it’s used everywhere, including for all kinds of SeriousBusiness™ use cases. I think if the product is really good enough, nobody cares what it is called.

EDIT: Another example: NameCheap. Great service. Nobody cares that it has that in the name.

Regarding SurveyMonkey, pretty sure they changed their name to Momentive a while back.

Different target personas.

SurveyMonkey is using a fun name for boring surveys.

NameCheap is positioning itself as the cheapest place to buy items that are already cheap. $5 at NameCheap vs $10 somewhere else.

If you sign a legally binding document for a property or a business deal, the last thing you want to hear is "let's do it the cheap way and save $1.75".

Discount tire is the best tire place I have dealt with hands down. I still have people look at me like I am nuts because of the name.

The word ”discount” in their name makes sense to me. I see it totally different than the issue with “cheap”.

- Discount is only referring to price while cheap can refer to price as well as quality.

- They’re going after a different segment of the market. Business to Consumer clients are not expecting the same level of professionalism as B2B clients would.

- Maybe it’d be a concern if they only sold their own tires. You might figure lower price means lower quality products. However, they sell the same tires as everyone else. It’s easy to see that it’s just a price play, not quality.

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