I’d wager most people purchasing art NFTs don’t really have a good understanding of what they’re buying. Some think the art lives on-chain, or that if the art lives on IPFS it is a blockchain-based permanent thing (it’s not, data only exists in IPFS as long as >0 people “pin” it, and artists engage in pin rings to pin each other’s art).
So I see potential value of NFTs in general, though I don’t think the value is necessarily good. You could make the argument that art NFTs are like a MVP to see how ownership of different kinds of things in a distributed system works. I’m very skeptical because it’s attempting to create artificial scarcity of digital media, and if they figure it out for real, I can see that going wrong in more ways than I can see it going right.