I guess, by nature of being online, their stores are always open?
But really it's more likely to be a cynical use of an arbitrary word with positive associations (and a use that itself dilutes those positive associations).
>But really it's more likely to be a cynical use of an arbitrary word with positive associations (and a use that itself dilutes those positive associations).
sounds like OpenAI?
That use is less arbitrary, and perhaps more cynical.