Cos, that is one more place where the end user have to risk his/her/their PII. This is especially important considering the end user is trying the product out. The person has no idea whether they will invest in it or not. Yet, the person have to worry about their information leaked when he/she/they see this company on the news for a data breach.
Also, another problem is the overhead for the company on managing this data. The security, PR situation if this gets leaked. It's expensive and unnecessary. This is a risky business unless you are a data hoarder who sells them at which point that is again bad for the end user.