It's only one data point, but here in Washington state grassroots organizers have stopped Amazon (and Microsoft) from passing the Bad Washington Privacy Act three years in a row now. The key has been the Tech Equity Coalition, a loose coalition group of organizations and individuals (including civil rights, labor, immigrant rights groups). Local progressive activists have also gotten deeply involved, and of course we've gotten help from national groups like EPIC, Consumer Federation of America, and EFF. We also got the King County Council to pass a ban on government use of facial recognition -- and that's Amazon and Microsoft's home turf!
Of course, we still haven't passed strong privacy legislation yet. In the 2021 session Amazon and Microsoft's lobbying was enough to prevent the bill we brought from even getting a hearing. So, we'll see what happens in 2022. But it feels like momentum is on our side.