I tried to buy something, but it was a large amount - over my normal usage. I had to call the bank, and they said "we're sending a code to your phone..." and the text message said "DO NOT share this code. We will NEVER call you or text you for it. Code xxxxxx. Reply HELP if you didn't request it."
So... they then say "what is the code?" that specifically says "DO NOT share this code". I know what's going on, mostly, but it was still confusing.