In the UK, banks have put in quite a lot of messaging around the fact that they'll never ask for a password -- so the above line from the article ought to set off alarm bells in most customers' minds.
Of course, there are people, particularly older or vulnerable users, who are impacted by this as they might not be aware. Phone scams to get 2FA codes aren't going away anytime soon, sadly.
Also, as an industry, I wish we could move away from SMS-based 2FA. It's kind of amazing that SMSes these days are a barren wasteland -- mostly automated messages, scams, ... and two-factor codes. And some institutions still use SMSes to deliver two factor codes ... including Paypal in the UK.