Correct, if we are serious about solving climate change, we need to come to grips with the fact that people will not lower their quality of life, and so we need to find impactful changes that either maintain the QoL status quo or improves it. For example, a Tesla or the new Ford Lightening pickup is something people can live with. Extremely good public transportation that saves people time and money is something people can live with. A bike is not something most people will live with.