The main idea with this is to build validation by showing that somebody else did similar/analogous thing and succeedeed. E.g. "What Y did for Z, we will do the same but for X". And then the key point is in explaining how it is related and why it makes sense in your case to apply the same strategy.

We learned that innovating on the product is already challenging enough, and if we also innovate on the business model / adoption strategy etc it just sounds too risky. The best thing here is just to follow on somebody else's footsteps, which also makes it much easier (both for investors and ourselves) to imagine what the future will look like.