This is really cool, but I wish someone would launch a product like this without trying to sell it as a depression aide or sleep helper. I'd probably be more inclined to purchase it if someone came right out and said "this is just a cool product I made, you're welcome to get one if you want."
If only someone could create a cheaper clone of Coelux instead. I'd kill for natural-feeling sunlight during the dark winters.
> ...create perfect lighting throughout your day...
Okay, time and location aside, how is this lightbulb supposed to know how much light I want?