Some of it is about improving their public perception. We get a bunch of ads in Australia from mining companies trying to let everyone know they are digging up materials for renewable projects and not just coal.

Maybe bad targeting or perhaps brand recognition. The conversion model works. It is about convincing as many individuals this is a reputable company so that when the person signing the check asks around nobody bats an eye.

Brand awareness. After exhausting predictable growth channels, companies pay money to stay in society’s top-of-mind. I think the best example of this is Coca Cola but tough to compare to LM/Airbus.

Imagine paying money so people think you’re legit/respectable. Companies have tons of money so they spend on this.

You never know, 2022 might be your year.

Are you in Washington DC? I heard the ads around there can get wild.