But the hyperbolic reporting on this variant is not helpful. News articles in mainstream press are already wrong: WHO has named this Omicron (while many publications came out with Nu).
This is a virus that takes weeks to months before a variant becomes dominant. You can afford to wait a day or two to get information correct before publishing.
Edit: downvotes? Did no one remember how long it took for Alpha or Delta to become dominant? Literally months. https://covid.cdc.gov/covid-data-tracker/?CDC_AA_refVal=http...
Take some time, get the damn details correct. You can afford a day or two before reporting to double check facts.
At least this blog had pointed out that Nu was an expected name as opposed to the actual name. But still, getting details like this wrong or speculating on the name is very counterproductive to the issue of trust.