The biggest dick move currently MS and Amazon is trying to pull off for example is forcing IoT world into OPC foundation together with Rockwell Automation which is originating from EU mind you.
There are absolutely better tools from EU and APAC (and from US too) etc. and if we follow your argument some IoT provider has to build a full cloud offering, compete with GCP, AWS and Azure just to earn the right to exist. That is not how leverage works. So in that sense, they are just pushing every service in your face just to install Windows to your own machine which you bought with your own money.
The statement doesn't ask for favors, it asks for level playing field.
The only thing that can build out a competitive EU tech industry is US venture capital, which will put down the enormous, very willing risk capital required to dramatically alter the landscape permanently. As US venture capital floods that market and spikes salaries, there will be no going back (most likely). That transformation process may be underway at present judging from US VC interest in Europe. The only other venture capital on the planet comparable in capability and scale is in China. If it's just left to EU VC, it'll take forever.
Aren’t there tons of legal paperwork to go through, and why would the EU be attractive to those investors?