Hobbyists have been building building both coaxial thrust-vectored and planar bicopters for years, so as usual the marketing is overwrought.

I think the success and interesting-ness of this depends mostly on the positioning system - the visualizations in the video make it appear to be inside-out, maybe ToF based on the sensor array? If this is good and the pathfinding autonomy is sound, this could be pretty cool in a pretty small niche space.