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I was certain the title was a joke. After reading the article, I’ll continue to assume this is an elaborate joke for the sake of my sanity.

It's obviously a joke. He's using hyperbole to make a point.

That's what everyone is missing. It's just to make a point... but people are taking it literally. He means "back to the basics"; e.g., plain text.

It's a good title because I laughed when I read it and it made me want to read the article.