1. The acquisition was >1 year ago. (And there's some question of whether FB followed the correct process.)
2. The antitrust concern is in one major market with a ton of political and regulatory power — but still one of many. (Are there international trade agreements that inherently make this ruling impactful outside of the UK?)
3. The acquired company was very unlikely to find a better outcome, and would have been fairly likely to require costly restructuring for lack of this one.
I don't take this super seriously — because giphy feels replicable and, well, it's gifs. But curious if anyone else sees impactful competitive/strategic concerns, or if the matter at hand is really just political precedent setting.
Mostly I feel bad for giphy people. Hope they're nicely contractually protected.