What's more important: Taste or packaging (photos/reviews/atmosphere)?

I need to figure this out to optimize UX and journey to conversions on my app. In my case, it's about choosing a restaurant. Current apps tend to put first packaging or cuisine type, while food specific taste can be a decisive criteria on the journey to choose a place to eat.

There are a couple studies about the importance of packaging on perceived taste, but none seems to look for a ratio of importance between perceived future taste (packaging, reviews, photos) and known taste (ingredient, dish name, referring to taste memory) when the buy decision has to be made.

About customer journey : Objective past first or subjective future first?