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I would monetize the reach of a post if i were Twitter CEO. Today leaders politicians, celebrities, corps etc have such a wider reach through Twitter due to their following, so Twitter can set a default max threshold on the how many audience the post will reach to and allow users to pay for boost their reach.

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I like this because "reach" scales with "moral hazard" and so adding default network decay would help dampen the outragememes. But if you pay to take the dampening off you can be accurately judged for paying to propagate helpful or harmful things.

But isn't the bottom-line effect that your model becomes pay-for-clout? That sounds bad on its face

this is literally ads.. and we saw how well that works (for say Facebook)

Incredibly well. Article even makes the comparison to Facebook.

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